Tools we have bought
The Behind-What Matrix
The Signal
Issue 06 companion · You Are Not Behind. You Are Being Marketed To.
The Behind-What Matrix
"Are we behind?" is a mood. Split it into four boxes and it becomes a workplan. Most companies are not behind on tools. They are behind on decisions, which is far more fixable.
This one is for readers of The Signal.
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What you are opening
Built for this issue. It follows the argument you have just read, one step at a time.
A live status. It tells you what is still blank, because a half-filled sheet changes nothing.
Saved on your device. Close the tab and come back to it.
Prints clean. Take it into the room on paper if that is how the room works.
