Issue 17 companion · Your Competitor's AI Is Mostly Bluff
The Bluff Test
A rival's announcement hands you a feeling, not evidence. You know your own operation from the inside, every seam held together with tape; you know theirs only from the outside, a photo they lit themselves. Before it moves your roadmap, make it pass three proofs. Three noes mean the right response is curiosity, not adrenaline.
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The Signal
The Bluff Test
Issue 17 companion · Your Competitor's AI Is Mostly Bluff
The Bluff Test
A rival's announcement hands you a feeling, not evidence. You know your own operation from the inside, every seam held together with tape; you know theirs only from the outside, a photo they lit themselves. Before it moves your roadmap, make it pass three proofs. Three noes mean the right response is curiosity, not adrenaline.
A rival's announcement is not a strategy input until reality leaves fingerprints on it.
Nothing answered yet
The competitor announcement
1 · Make it pass three proofs
A customer experienced a measurable change
Evidence - what, and how measured
A workflow actually changed inside their business
Evidence
There is a number with a baseline underneath it
Evidence
The verdict
Three noes means this is theatre. Respond with curiosity, not a roadmap change.
2 · Investigate like a buyer, not a worrier
Try the product
Ask their customers
Watch the hiring
Watch the pricing
Watch the service levels
Watch the delivery times
Real change leaves fingerprints. Theatre only leaves adjectives.
The Signal
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